40 years in the trade
Four decades inside a construction office. We speak contractor, not agency buzzwords, and we know what actually books jobs.
Serving contractors across South Carolina · One connected system, powered by GoHighLevel · Call 803-945-4013
Local Lead Systems for Contractors
You don't have a lead problem. You have a connection problem — and it's quietly costing you jobs every single week. Read every word.
The opening gut punch
Most contractors think it works like this: pay somebody to build a website, get it online, wait for the phone to ring. Then the phone doesn't ring.
So you blame the web guy. You blame Google. You blame the economy. You throw a few hundred at Facebook ads because your buddy said they work. Those don't work either. Now you're out three grand and still nothing.
Here's what's actually happening. Your website, your Google Business Profile, your Facebook page, your ads, your maps listing, your analytics, your pixels, your tags, your backlinks — none of them are talking to each other. You built a bunch of separate pieces and hoped they'd figure it out. They don't. Google doesn't push you out there when your house isn't in order.
"I've been in a construction office for 40 years. I know exactly how hard it is to rank a contractor locally when you're doing it right — and how impossible it is when you're doing it wrong."
Kit ScarfoFounder · Steel & Stiletto ConsultingSelf-diagnose
Tick the ones that sound familiar. Three or more? Your system isn't connected — and Google knows it.
Why choose us
Four decades inside a construction office. We speak contractor, not agency buzzwords, and we know what actually books jobs.
No eight subscriptions and four different guys. Everything runs from a single system that talks to itself — powered by GoHighLevel.
LLC, profile, website, connections, reviews, then ads. Skip the order and you're lighting money on fire. We never skip it.
This is what we handle
We run the whole thing from one platform — GoHighLevel — so you can run your crew.
Claimed, verified, and every field filled — services, photos, service areas. The listing that shows up for "near me" searches, done right.
Schema markup, local business markup, real location and service pages. A site that backs up your profile instead of sitting there silent.
Analytics, Tag Manager, Search Console, Facebook Pixel, Instagram tracking, backlinks. Firing and verified — not just "installed and hoped."
A steady review pipeline plus automation so the leads you already have stop slipping through the cracks at 7pm on a Friday.
Learn it yourself
I don't just build these systems — I teach business owners how to actually use Claude AI and GoHighLevel and implement them inside their own business. But everybody starts at the beginning, just like we did.
Learn the AI tools that save you real hours — the prompts, the workflows, and the ones actually worth your time. In plain English, no jargon.
Set up and run GoHighLevel yourself — pipelines, automations, calendars and follow-up — so you own the system instead of renting somebody else's.
No overwhelm. We start exactly where you are and build up in the right order — the same way any real business gets built.
The real order of operations
90% of contractors fail at step 4. Here's the sequence that actually ranks you.
Real entity, real address, real EIN, real registered agent. Google looks for it. Insurers look for it. Customers with real money look for it.
Your foundation — not your website. Claim it, verify it, fill every field, add real photos, list every service and service area. This is where the leads live.
Built to talk back to Google. Schema, local markup, real service and location pages, real content — not stock filler off a template site.
Analytics, Tag Manager, Search Console, profile ↔ maps, Facebook Pixel, Instagram, backlinks. If the pieces don't know about each other, Google doesn't trust you.
Real Google reviews, collected consistently. This tips the map pack in your favor over the guy with the same license and the same trucks.
Who ranks in your zip? Scan their pages, services, backlinks and keywords. Beat them where it matters, go different where it doesn't.
Now you post — not before. Facebook is the last thing to worry about. Your customers are on Google right now looking for someone to fix their roof this week.
Only after everything above. Ads amplify a working system — they don't create one. Running ads to a disconnected site is lighting money on fire.

The myth
You have a website. You're running ads on Facebook. Those two things don't even know the other exists. No pixel. No tag. No shared audience. No way to retarget the person who almost called you last week.
That's not marketing. That's expensive guessing.
Google talks to your website. Your website talks to Facebook. Facebook talks to Instagram. Your reviews talk to your map pack. Your backlinks talk to your rankings. Show up as one clean, connected business and Google rewards you with visibility. Don't, and you stay invisible no matter how much you spend.

Average wasted on ads to a disconnected site
Of local searches never scroll past the map pack
Of real construction-office experience behind you
Instead of eight subscriptions and four guys
Selected work




Case studies
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Tripled call volume within two seasons after we fixed the profile, connected tracking and turned on the review pipeline.
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Cut wasted ad spend by more than half once the site, pixel and audiences were finally talking to each other.
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Moved into the top map pack for their core service area — no new ad budget, just a house finally in order.
Straight talk from clients
★★★★★"For years I paid for a website that did nothing. They connected everything and the phone actually rings now. Wish I'd found them a decade ago."
★★★★★"No fluff, no agency runaround. She explained the order it has to go in and then just did it. My Google profile finally works for me."
★★★★★"I was about to dump another few grand into ads. Glad I called first. Turns out the ads were never the problem — the disconnect was."
Working together
We audit what's connected, what's broken, and what's costing you calls.
We fix the foundation in the right sequence — profile, site, connections.
Tracking verified, reviews flowing, follow-up automated — all in one GoHighLevel dashboard.
Only now — if it makes sense — we add ads on top of a system that works.
Growth system pricing
No contracts. Cancel anytime. The setup fee covers the build — the monthly keeps leads coming in and the system running.
For solo operators and new businesses that need to get found and stop losing calls.
$1,500setup · then $497/mo
For established businesses ready to bring in leads, not just manage the ones they get.
$2,500setup · then $997/mo
For businesses ready to dominate their market.
$4,500setup · then $1,500/mo
Book a free call before you pick a tier. We'll tell you exactly what you need — not what makes us the most money.
Questions
The stuff contractors actually ask before we start.
We build AI business systems for small businesses — the kind that capture every lead, answer every call, follow up automatically, and book appointments while you're out doing the actual work. We set the whole thing up, connect it to your phone, your website, and your social media, and hand you a system that runs whether you're sitting at a desk or up on a roof.
My name is Kit Scarfo. I spent 40 years running the office side of a construction business — customer calls, follow-up, estimates, scheduling, payroll, all of it. I know what it's like to lose a job because nobody got back to a customer fast enough. I'm not a software salesperson and I'm not a tech bro. I'm an operator who got tired of watching good businesses bleed leads, so I started building the systems I always wished I'd had.
Most of them have never run a real business. They'll sell you software, take your money, and disappear. I've actually sat in the chair you're sitting in. I build the system, I set it up right, and I'm a real person you can call. I'll also tell you the truth — including when AI is the wrong answer for something. That honesty is the whole point.
GoHighLevel is the platform that runs underneath your system — it handles your contacts, your texts and emails, your calendar, your website pages, your automations, all in one. I build on it because it replaces five or six separate subscriptions with one, and because I can white-label it under your business so it feels like your own software, not somebody else's.
Yes. We build AI voice agents that pick up when you can't, answer common questions, qualify the caller, and book the appointment straight onto your calendar. It talks like a real person, not a robot, and it works nights and weekends when you're off the clock. No more lost calls going to a competitor.
That's the heart of it. The moment a lead comes in — from your site, a missed call, or Facebook — they get a text back within seconds. If they don't answer, the system keeps following up on a schedule so leads don't fall through the cracks. Most businesses lose money in the gap between "someone reached out" and "somebody finally called them back." We close that gap.
It answers the calls you miss on the job site, texts every lead back before they call the next guy, follows up on open estimates so they don't go cold, and asks for the review when the job's done. You keep swinging the hammer — the system keeps the office running.
Plenty. A new lead from a listing or your site gets an instant text back so you're first, not fifth. Showings book themselves onto your calendar with reminders so people show up. Past clients get automatic check-ins so you stay top of mind for referrals. And your reviews build on autopilot after every closing. You stay in front of leads even when you're in a showing.
No. It takes the repetitive, after-hours, easy-to-drop stuff off your plate — the texting, the reminders, the "did anybody call them back?" — so you and your people can spend time on the work that actually needs a human. It makes a small team punch way above its weight.
It depends on what you need. Our packages start at $1,500 (Foundation) to get the house in order, and the Connected System is a $2,500 setup, then $899/month for the whole thing run for you. Larger, fully-custom AI build-outs are quoted after we talk. The honest answer is that the right number depends on your business — so we talk first, figure out what you actually need, and you get a real quote before you spend a dime.
This is exactly the question you should be asking, and most people don't. A lot of cheap AI tools do sketchy things with your data. I set your system up on a secure platform, I'm careful about what gets connected to what, and I'll tell you straight what's safe and what isn't. Protecting your customer list is part of the job, not an afterthought.
Yes — when it's done right, which a lot of people skip. We set up proper consent language on your forms and handle the carrier registration the phone companies require, so your texts actually get delivered and you stay on the right side of the rules. Cutting that corner is how people get their numbers shut down. We don't cut it.
Reach out and let's set up a call. I'll look at how your business runs, show you where you're losing leads, and tell you exactly what I'd build to fix it. No pressure, no jargon — just a straight conversation about your business.
Let's fix it
Tell us about your business. We'll tear down what's connected, what's broken, and what it's costing you — free.
Service areas
Latest articles
The listing that wins "near me" searches — and the fields most contractors leave blank.
Pixels, tags and verification — the invisible plumbing that makes Google trust you.
Ads amplify a working system. Here's how to know yours is ready before you spend.
Built in the right order, run by somebody who's actually done it — for 40 years.