Serving contractors across South Carolina  ·  One connected system, powered by GoHighLevel  ·  Call 803-945-4013

Local Lead Systems for Contractors

Where are your leads?

You don't have a lead problem. You have a connection problem — and it's quietly costing you jobs every single week. Read every word.

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Years in construction
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Steps, one system
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Dashboard, zero chaos

The opening gut punch

You don't have a lead problem.
You have a connection problem.

Most contractors think it works like this: pay somebody to build a website, get it online, wait for the phone to ring. Then the phone doesn't ring.

So you blame the web guy. You blame Google. You blame the economy. You throw a few hundred at Facebook ads because your buddy said they work. Those don't work either. Now you're out three grand and still nothing.

Here's what's actually happening. Your website, your Google Business Profile, your Facebook page, your ads, your maps listing, your analytics, your pixels, your tags, your backlinks — none of them are talking to each other. You built a bunch of separate pieces and hoped they'd figure it out. They don't. Google doesn't push you out there when your house isn't in order.

"I've been in a construction office for 40 years. I know exactly how hard it is to rank a contractor locally when you're doing it right — and how impossible it is when you're doing it wrong."

Kit Scarfo, founder of Steel and Stiletto Consulting Kit ScarfoFounder · Steel & Stiletto Consulting

Read Kit's story

Self-diagnose

Signs your setup is quietly broken

Tick the ones that sound familiar. Three or more? Your system isn't connected — and Google knows it.

  • Your website and Facebook ads don't share a pixel or audience.
  • You've never verified Google Search Console.
  • Your Google Business Profile is half-filled or unclaimed.
  • You can't say how many calls your website generated last month.
  • You have fewer reviews than the guy down the road.
  • Nobody follows up when a lead doesn't call back.

Why choose us

Built by someone who's actually done it

40 years in the trade

Four decades inside a construction office. We speak contractor, not agency buzzwords, and we know what actually books jobs.

One connected system

No eight subscriptions and four different guys. Everything runs from a single system that talks to itself — powered by GoHighLevel.

Right order, every time

LLC, profile, website, connections, reviews, then ads. Skip the order and you're lighting money on fire. We never skip it.

This is what we handle

Everything, from one system

We run the whole thing from one platform — GoHighLevel — so you can run your crew.

01

Google Business Profile setup & optimization

Claimed, verified, and every field filled — services, photos, service areas. The listing that shows up for "near me" searches, done right.

02

Website built to talk back to Google

Schema markup, local business markup, real location and service pages. A site that backs up your profile instead of sitting there silent.

03

Every platform connection, installed & verified

Analytics, Tag Manager, Search Console, Facebook Pixel, Instagram tracking, backlinks. Firing and verified — not just "installed and hoped."

04

Reputation & automated follow-up

A steady review pipeline plus automation so the leads you already have stop slipping through the cracks at 7pm on a Friday.

  • AI phone agent
  • Instant text-back
  • Automated follow-up
  • Review pipeline
  • Online booking

Learn it yourself

Want to run it yourself? I'll teach you.

I don't just build these systems — I teach business owners how to actually use Claude AI and GoHighLevel and implement them inside their own business. But everybody starts at the beginning, just like we did.

Claude AI training

Learn the AI tools that save you real hours — the prompts, the workflows, and the ones actually worth your time. In plain English, no jargon.

GoHighLevel training

Set up and run GoHighLevel yourself — pipelines, automations, calendars and follow-up — so you own the system instead of renting somebody else's.

Start at the beginning

No overwhelm. We start exactly where you are and build up in the right order — the same way any real business gets built.

The real order of operations

Do it in this order — or don't bother

90% of contractors fail at step 4. Here's the sequence that actually ranks you.

  1. 1

    Your LLC

    Real entity, real address, real EIN, real registered agent. Google looks for it. Insurers look for it. Customers with real money look for it.

  2. 2

    Your Google Business Profile

    Your foundation — not your website. Claim it, verify it, fill every field, add real photos, list every service and service area. This is where the leads live.

  3. 3

    Your Website

    Built to talk back to Google. Schema, local markup, real service and location pages, real content — not stock filler off a template site.

  4. 4

    The Connections

    Analytics, Tag Manager, Search Console, profile ↔ maps, Facebook Pixel, Instagram, backlinks. If the pieces don't know about each other, Google doesn't trust you.

  5. 5

    Reviews & Reputation

    Real Google reviews, collected consistently. This tips the map pack in your favor over the guy with the same license and the same trucks.

  6. 6

    Competitor Research

    Who ranks in your zip? Scan their pages, services, backlinks and keywords. Beat them where it matters, go different where it doesn't.

  7. 7

    Social Media

    Now you post — not before. Facebook is the last thing to worry about. Your customers are on Google right now looking for someone to fix their roof this week.

  8. 8

    Paid Ads

    Only after everything above. Ads amplify a working system — they don't create one. Running ads to a disconnected site is lighting money on fire.

A person surrounded by connected social, search and web platform icons, representing an integrated online presence

The myth

The internet is connected. You have to be too.

You have a website. You're running ads on Facebook. Those two things don't even know the other exists. No pixel. No tag. No shared audience. No way to retarget the person who almost called you last week.

That's not marketing. That's expensive guessing.

Google talks to your website. Your website talks to Facebook. Facebook talks to Instagram. Your reviews talk to your map pack. Your backlinks talk to your rankings. Show up as one clean, connected business and Google rewards you with visibility. Don't, and you stay invisible no matter how much you spend.

GoHighLevel dashboard showing calls handled, bookings and messages managed from one connected system
Powered by GoHighLevel — one system for calls, reviews & bookings.
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Average wasted on ads to a disconnected site

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Of local searches never scroll past the map pack

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Of real construction-office experience behind you

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Instead of eight subscriptions and four guys

Selected work

Systems built for real trades

Scarfo Construction and Roofing branded shirt with blueprints and plans on a desk
Client · Roofing

Scarfo Construction & Roofing

Roofer installing tiles on a sloped residential roof
Roofing

Regional roofer, map-pack takeover

Workers installing a synthetic slate roof on a brick house
Exteriors

Exterior pro, review pipeline

Historic downtown building housing Steel and Stiletto Consulting in Newberry, South Carolina
Newberry, SC

Local roots, real presence

Case studies

What "connected" looks like in numbers

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Roofing contractor

Tripled call volume within two seasons after we fixed the profile, connected tracking and turned on the review pipeline.

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Exterior remodeler

Cut wasted ad spend by more than half once the site, pixel and audiences were finally talking to each other.

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Custom home builder

Moved into the top map pack for their core service area — no new ad budget, just a house finally in order.

Straight talk from clients

They stopped guessing

★★★★★

"For years I paid for a website that did nothing. They connected everything and the phone actually rings now. Wish I'd found them a decade ago."

Portrait of a roofing contractorMarcus D.Roofing Contractor
★★★★★

"No fluff, no agency runaround. She explained the order it has to go in and then just did it. My Google profile finally works for me."

Jenna L.Exterior Remodeler
★★★★★

"I was about to dump another few grand into ads. Glad I called first. Turns out the ads were never the problem — the disconnect was."

Ray T.Custom Home Builder

Working together

Simple to start

01

Free teardown

We audit what's connected, what's broken, and what's costing you calls.

02

The build order

We fix the foundation in the right sequence — profile, site, connections.

03

Turn it on

Tracking verified, reviews flowing, follow-up automated — all in one GoHighLevel dashboard.

04

Amplify

Only now — if it makes sense — we add ads on top of a system that works.

Growth system pricing

Plans that grow with you.

No contracts. Cancel anytime. The setup fee covers the build — the monthly keeps leads coming in and the system running.

Starter

For solo operators and new businesses that need to get found and stop losing calls.

$1,500setup · then $497/mo

  • 5-page website
  • Google Business Profile setup
  • CRM with missed-call text-back
  • Appointment booking calendar
  • Review request automation
  • Live in 5 to 10 days
Start here

Premium

For businesses ready to dominate their market.

$4,500setup · then $1,500/mo

  • 15+ page custom site
  • AI voice agent answering your phone
  • Multi-channel lead generation
  • Priority support & monthly strategy call
  • Competitor tracking
  • Multi-location support
Talk to us

Book a free call before you pick a tier. We'll tell you exactly what you need — not what makes us the most money.

Questions

Straight answers

The stuff contractors actually ask before we start.

What does Steel & Stiletto actually do?

We build AI business systems for small businesses — the kind that capture every lead, answer every call, follow up automatically, and book appointments while you're out doing the actual work. We set the whole thing up, connect it to your phone, your website, and your social media, and hand you a system that runs whether you're sitting at a desk or up on a roof.

Who is behind this company?

My name is Kit Scarfo. I spent 40 years running the office side of a construction business — customer calls, follow-up, estimates, scheduling, payroll, all of it. I know what it's like to lose a job because nobody got back to a customer fast enough. I'm not a software salesperson and I'm not a tech bro. I'm an operator who got tired of watching good businesses bleed leads, so I started building the systems I always wished I'd had.

What makes you different from every other AI company out there?

Most of them have never run a real business. They'll sell you software, take your money, and disappear. I've actually sat in the chair you're sitting in. I build the system, I set it up right, and I'm a real person you can call. I'll also tell you the truth — including when AI is the wrong answer for something. That honesty is the whole point.

What is GoHighLevel and why do you build on it?

GoHighLevel is the platform that runs underneath your system — it handles your contacts, your texts and emails, your calendar, your website pages, your automations, all in one. I build on it because it replaces five or six separate subscriptions with one, and because I can white-label it under your business so it feels like your own software, not somebody else's.

Can you set up an AI agent to answer my phone?

Yes. We build AI voice agents that pick up when you can't, answer common questions, qualify the caller, and book the appointment straight onto your calendar. It talks like a real person, not a robot, and it works nights and weekends when you're off the clock. No more lost calls going to a competitor.

Can you set up automatic texting and follow-up?

That's the heart of it. The moment a lead comes in — from your site, a missed call, or Facebook — they get a text back within seconds. If they don't answer, the system keeps following up on a schedule so leads don't fall through the cracks. Most businesses lose money in the gap between "someone reached out" and "somebody finally called them back." We close that gap.

I'm a contractor. What can this do for me?

It answers the calls you miss on the job site, texts every lead back before they call the next guy, follows up on open estimates so they don't go cold, and asks for the review when the job's done. You keep swinging the hammer — the system keeps the office running.

I'm a realtor. What can this do for me?

Plenty. A new lead from a listing or your site gets an instant text back so you're first, not fifth. Showings book themselves onto your calendar with reminders so people show up. Past clients get automatic check-ins so you stay top of mind for referrals. And your reviews build on autopilot after every closing. You stay in front of leads even when you're in a showing.

Is this going to replace my employees?

No. It takes the repetitive, after-hours, easy-to-drop stuff off your plate — the texting, the reminders, the "did anybody call them back?" — so you and your people can spend time on the work that actually needs a human. It makes a small team punch way above its weight.

How much does this cost?

It depends on what you need. Our packages start at $1,500 (Foundation) to get the house in order, and the Connected System is a $2,500 setup, then $899/month for the whole thing run for you. Larger, fully-custom AI build-outs are quoted after we talk. The honest answer is that the right number depends on your business — so we talk first, figure out what you actually need, and you get a real quote before you spend a dime.

Is my data and my customers' data safe?

This is exactly the question you should be asking, and most people don't. A lot of cheap AI tools do sketchy things with your data. I set your system up on a secure platform, I'm careful about what gets connected to what, and I'll tell you straight what's safe and what isn't. Protecting your customer list is part of the job, not an afterthought.

Is the automatic texting even legal?

Yes — when it's done right, which a lot of people skip. We set up proper consent language on your forms and handle the carrier registration the phone companies require, so your texts actually get delivered and you stay on the right side of the rules. Cutting that corner is how people get their numbers shut down. We don't cut it.

How do I take the next step?

Reach out and let's set up a call. I'll look at how your business runs, show you where you're losing leads, and tell you exactly what I'd build to fix it. No pressure, no jargon — just a straight conversation about your business.

Let's fix it

Turn searches you're invisible for into calls on your phone.

Tell us about your business. We'll tear down what's connected, what's broken, and what it's costing you — free.

Service areas

Proudly serving South Carolina contractors

  • Newberry
  • Columbia
  • Lexington
  • Irmo
  • Chapin
  • Prosperity
  • Little Mountain
  • Whitmire
  • Clinton
  • Saluda
  • Batesburg-Leesville
  • Greenwood

Latest articles

Straight talk on local leads

That's how leads happen.
Not magic. Not luck. A connected system.

Built in the right order, run by somebody who's actually done it — for 40 years.